Nielsen launched a free mobile app, Topten, which...
Nielsen launched a free mobile app, Topten, which gives consumers a listing of categories showing the content viewers are watching and buying. Categories cover TV shows, music, movies, websites, books, video games, mobile apps and consumer products, including cosmetics, candy…
Sign up for a free preview to unlock the rest of this article
Timely, relevant coverage of court proceedings and agency rulings involving tariffs, classification, valuation, origin and antidumping and countervailing duties. Each day, Trade Law Daily subscribers receive a daily headline email, in-depth PDF edition and access to all relevant documents via our trade law source document library and website.
and alcohol, Nielsen said. Users can personalize the app to their preferences including age, location and gender. Topten, initially available in the U.S. for iOS and Android devices, includes a Twitter feed, top trending stories from BuzzFeed, Billboard’s Top 100 song list and a Bing search engine. According to the data from our New York ZIP code, the top TV program viewed last week was NFL “Thursday Night Football” and Katy Perry’s “Roar” was top song. Facebook was the most-used app and Smirnoff vodka was the top-selling alcohol for the week, Nielsen said. Data is based on Nielsen’s proprietary research and tools, the company told us, and mobile app rankings are based on usage data, not number of downloads. Nielsen Retail Measurement Services provides the point-of-sale transaction data for the consumer products category, it said. Future categories will include limited-time top 10 lists based on a season, it said.