More than half of Americans ages 13 to...
More than half of Americans ages 13 to 54 watch TV programs or movies using streaming video at least once a week, said a GfK survey released Tuesday (http://yhoo.it/17Ocf78). The weekly streaming audience for TV and movies has risen from…
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37 percent in 2010 to 51 percent this year, the survey found. Five percent of consumers use a tablet and 4 percent use a smartphone to stream TV programs and movies, it said. Three in five of those who stream access content through an app and a third stream directly from a website, said GfK. Twenty-seven percent of households have a streaming-capable HDTV, but only 5 percent of households use it to stream TV or movies on a weekly basis, the survey found. Forty-seven percent of TV households have streaming-ready 7G game systems, and 9 percent are using their game systems for weekly streaming, the survey found. Consumers ages 13 to 33 watch streaming TV the most (62 percent), followed by consumers ages 34 to 47 (46 percent) and consumers ages 48 to 54 (30 percent). The survey screened 1,065 persons between ages 13 and 53, and full surveys were completed by 1,007 respondents in June.