Forty-four percent of U.S. households with broadband have a...
Forty-four percent of U.S. households with broadband have a subscription to an online video service, said research firm Parks Associates in a news release Tuesday (http://bit.ly/1eebLMK). The figure comes from a Parks Q1 survey of 10,000 households. “Online video is…
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now a common source of video viewing in U.S. households, while transactional [video on demand] is near the bottom,” said Parks analyst Heather Way. Providers of VOD have to market their services better, said Parks on its website. “A significant portion of the pay-TV population is unaware of available VOD services,” said Consumer Analytics Director John Barrett. The survey also showed some younger consumers are more likely to subscribe to over-the-top video services like Hulu or Netflix, while 8 percent of consumers age 18 to 24 never subscribed to a pay-TV service, the release said.