TV viewers spent an additional 3 minutes with...
TV viewers spent an additional 3 minutes with TV content in Q2, compared to the same quarter last year, said a press release on TVB’s analysis of Nielsen’s 2Q 2013 Cross Platform Report (http://bit.ly/1fRt020). Viewers’ time with TV content is…
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also up by a minute compared to viewing data from five years ago, said TVB. “Not only are consumers spending more time with television in general, but traditional television remains the dominant reach medium among American consumers, despite the proliferation of video content available across other platforms,” said TVB Chief Research Officer Stacey Lynn Schulman in the release.