Online banking and shopping apps raise the most...
Online banking and shopping apps raise the most privacy concerns for users, said a new mobile privacy study from privacy certification firm TRUSTe. The study -- based on a Harris Interactive June online survey of 705 U.S. smartphone-using adults --…
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found that 78 percent of users “won’t download an app they don’t trust,” and 63 percent of users “are frequently or always concerned about privacy” when banking online, and 60 percent of users share those levels of privacy concerns when shopping online. More than two-thirds -- 69 percent -- of users do not like the idea of their smartphone activity being tracked by mobile advertisers, and 31 percent of users are not aware that such tracking takes place, according to the survey. Overall, “smartphone users are showing an increased willingness to share personal data” as compared to the same study from 2012, the release said: “76 percent of those surveyed responded that they are ultimately responsible for protecting their own privacy."