Belo endorsed TVB’s findings that Live-Plus-Same-Day ratings “most...
Belo endorsed TVB’s findings that Live-Plus-Same-Day ratings “most closely approximate today’s national C3 data and should be the minimum ratings standard for local television viewing,” said the broadcaster in a news release Thursday (http://bit.ly/14u6wyU). C3 data counts those who view…
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a program live and viewers who time-shift the program and watch it within three days of its original telecast. These findings were demonstrated in the final 2012-2013 TV season data and most recently in the June and July data, it said. The Live-Plus-Same-Day measurement “begins to reflect how the modern television audience watches,” said the broadcaster that’s being acquired by Gannett (CD Aug 12 p9).