This year’s IFA marks CTIA’s debut as a...
This year’s IFA marks CTIA’s debut as a “partner association” to the Berlin show, according to signage posted throughout the Messe Berlin fairgrounds. Among its other IFA activities, CTIA will host a media lunch Friday, the same day it figures…
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prominently in an IFA keynote being delivered by Sprint CEO Dan Hesse. IFA show materials say the keynote is being staged “in cooperation” with CTIA. In his keynote, titled “From Transformative to Revolutionary: The Impact of Wireless on Our World,” Hesse will discuss “the impact of a society that is ‘always on,'” the IFA materials say. “Wireless is challenging the status quo and affecting everything from grocery shopping to driving to politics. With the advent of ultra-high-speed mobile networks, wireless will play an even more integral role in virtually every aspect of our lives. Advances once thought far in the future, like augmented reality, vocal recognition and real-time translation, will become commonplace.” It’s promoting those very themes with an eye toward 2014 and beyond that made timing the partnership with IFA right, CTIA Vice President Rob Mesirow told us Wednesday by phone. IFA marks the kickoff of a one-year “promotional partnership” with CTIA that “culminates” with the CTIA-sponsored “Super Mobility Week” event launching Sept. 9, 2014, at the Sands Convention Center in Las Vegas, Mesirow told us. IFA signage touted that Las Vegas event with the slogan, “The future begins 9/9/2014.” As for Hesse’s keynote, CTIA “procured” the Sprint CEO for that role, since Hesse is a “prominent” CTIA board member, Mesirow said.