T-Mobile US filed a lawsuit against AT&T-owned Aio...
T-Mobile US filed a lawsuit against AT&T-owned Aio Wireless, alleging the prepaid carrier violated its “famous Magenta color trademark.” In the suit, filed Friday in U.S. District Court in Houston, T-Mobile claimed Aio’s use of magenta in its logo is…
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meant to attract T-Mobile customers and “is likely to dilute T-Mobile’s famous magenta color trademark, and to create initial interest confusion as to the source or affiliation of AT&T’s subsidiary’s business.” Aio is using magenta in its logo with full knowledge of “T-Mobile’s exclusive rights in the magenta mark,” T-Mobile said in its complaint. An Aio spokeswoman said T-Mobile’s claims were false, saying that Aio’s logo doesn’t use the magenta shade used in T-Mobile’s logo.