New players in the smartphone operating system market...
New players in the smartphone operating system market will capture 18 percent of market share by 2018 -- evidence of coming fragmentation, said Juniper Research Thursday in a report. The new players, including Asha, Sailfish and emerging HTML5-based OS players,…
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will take away important niche areas from the “current global OS elite,” Juniper said. At this point, Apple and Samsung look to remain the top smartphone manufacturers through 2018, with the two shipping almost 800 million smartphones that year -- 17 percent more smartphones total that year than all vendors shipped total in 2012, Juniper said. Apple is set to experience sustained growth in emerging markets. Juniper notes that expected Apple announcements about new products will be the start of a more concerted diversification effort for the company, bringing it closer to Samsung’s tactic of “catering to diverse set of markets utilising different models which will maintain the current global dichotomy” (http://bit.ly/15ZOvbd).