Hearst Television endorsed TVB’s findings that Live Plus...
Hearst Television endorsed TVB’s findings that Live Plus Same Day ratings are the “closest approximation in local TV measurement” to the C3 ratings used for network advertising, Hearst said in a press release Wednesday. The Live Plus Same Day time-shifted…
Sign up for a free preview to unlock the rest of this article
Timely, relevant coverage of court proceedings and agency rulings involving tariffs, classification, valuation, origin and antidumping and countervailing duties. Each day, Trade Law Daily subscribers receive a daily headline email, in-depth PDF edition and access to all relevant documents via our trade law source document library and website.
local-TV audience ratings for June show an increasingly close relationship to the C3 ratings standard used by national media buyers, it said. “Clearly our business must be given better credit for viewership in the new landscape,” said Hearst TV President Jordan Wertlieb. TVB’s analysis of Nielsen data for June shows “average-quarter-hour Live+SD ratings” were within 6 percent of C3 ratings for June, Hearst said. That’s an increase from 8 percent in June 2012 and 12 percent in June 2011, it said. “This is also the third consecutive month of such changes, with April and May each narrowing the difference between Live+SD and C3 ratings,” said Hearst. “The trends are clear,” said Wertlieb.