The Direct Marketing Association “strongly disagrees” with FTC...
The Direct Marketing Association “strongly disagrees” with FTC Commissioner Julie Brill’s position on data brokers, it said in a Monday release (http://bit.ly/14dHAiz). In a Washington Post op-ed last week (http://wapo.st/14dH3NF), Brill urged firms that collect consumer data to be more…
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transparent about the information they collect. DMA President Linda Woolley responded with an open letter to Brill saying the commissioner inaccurately targeted “reputable practices that benefit consumers,” by conflating the National Security Agency’s activities with those of “responsible data-driven marketers.” She said a “robust” set of sector-specific federal and state laws already governs the use of consumer information.