Smartphone users in China are much less likely...
Smartphone users in China are much less likely to watch TV or read while using their smartphones, said a new report by the Interactive Advertising Bureau. “In comparison to their U.S. counterparts, Chinese smartphone owners are 86 percent more likely…
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to report less TV usage and 42 percent more likely to report less print usage,” the report said (http://bit.ly/17NCUxi). “In contrast to China smartphone owners’ concentrated focus on the small screen, U.S. smartphone owners are much more likely to consume other media with their mobile devices in hand.” Chinese users are also less dependent on their devices, the report said. While 69 percent of Americans said they would “never leave home without” their smartphone, only 6 percent of Chinese users made the same statement.