Consumers will spend $75 billion globally on apps...
Consumers will spend $75 billion globally on apps during 2017, Juniper Research said Wednesday in a report. The growth in consumer spending will occur because of the “in-app” purchase model, which is forecast to gain “continued traction across many markets,”…
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Juniper said. Intensified competition from Microsoft, Amazon and others against the “effective duopoly” held by Apple and Google will strengthen the app ecosystem, leading to better search and discovery tools and will encourage app developers to create apps for stores outside the duopoly, Juniper said. Revenue from apps paid for at download will fall to about 25 percent of the forecast $75 billion in spending in 2017; that will be a challenge to developers that seek to maximize the number of users and amount of revenue from their apps, Juniper said. But not only developers seek to capitalize on their user base -- “many app stores are also implementing carrier billing to ensure that unbanked consumers are able to pay for apps, which will contribute to the strong growth in app downloads,” said Siân Rowlands, the report’s author, in a news release.