Viacom and Twitter partnered to create sponsorship opportunities...
Viacom and Twitter partnered to create sponsorship opportunities for more than 30 programming events through 2014, including the MTV Video Music Awards and Comedy Central’s Roast of James Franco, said the companies in a news release Tuesday. “Through Twitter Amplify,…
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MTV will deliver a variety of sponsored-supported video content leading up to and during the 2013 MTV VMAs, including real-time highlights from the show, backstage moments, red carpet interviews, MTV News reports and more,” the release said. “MTV will also distribute via Twitter custom-content developed for sponsors related to VMA award categories and MTV News coverage of the event."