Multichannel video services penetration has slightly declined in...
Multichannel video services penetration has slightly declined in the past three years from 88 percent in 2010 to 86 percent now, said a Leichtman Research Group (LRG) survey released Thursday (http://bit.ly/13QCN2P). Among households that don’t subscribe to multichannel video service,…
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40 percent subscribe to Netflix, 11 percent to Amazon Prime Instant Video and 7 percent to Hulu Plus, the survey found. In total, 42 percent of non-subscribers get at least one of the three over-the-top services (OTT), and 58 percent of non-subscribers don’t get any of these services, said LRG. This results in 8 percent of all TV households watching over-the-air broadcast (OTA) TV only and 6 percent watching a combination of OTA and OTT programming, said LRG. The study was based on a telephone survey of 1,319 households in the U.S., including 150 cellphone calls, in May and June.