Customers prefer consuming media and entertainment websites and apps...
Customers prefer consuming media and entertainment websites and apps on their mobile devices over personal computers, said ForeSee in a study released Tuesday (http://prn.to/13Dpp5C). On the study’s 100-point scale, user satisfaction with mobile media and entertainment sites and apps scored…
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77, while satisfaction with these websites on a PC scored 67, said ForeSee. The study found streaming media with the highest scores in the survey, with Apple’s iTunes scoring the highest of any measured company in the survey at 80. Netflix tied with HBO Go at 79, with Amazon Instant Video at 78 and Hulu Plus and Crackle at 75, the study found. Consumers were most satisfied with streaming content on their home Wi-Fi connection (78) and least satisfied with using streaming media on public Wi-Fi (73). Satisfied users of mobile news, sports and streaming TV and movie sites were 80 percent more likely to use the mobile channel as a primary resource, 72 percent more likely to give positive recommendations and 58 percent more likely to use the mobile channel again, the study found. ForeSee determined the index through a consumer panel of more than 5,500 surveys collected during the first half of June.