Copyright holders should focus on improving their search...
Copyright holders should focus on improving their search engine optimization (SEO) to promote legitimate content over pirated content online, said a report from the Computer & Communications Industry Association (http://bit.ly/16YtqQE). The content industry’s “fixation on demoting responsive but undesirable search…
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results overlooks a more viable strategy: promoting desirable results,” the report said. Rightsholders can optimize their websites to improve the page rankings of legitimate content and include in licensing agreements requirements for licensees to do the same, it said: Including words such as “mp3,” “download” and “torrent” in websites -- including those belonging to legitimate content delivery services, content creators and content industry groups -- is one way to increase the chances that search users see legitimate content when looking for pirated content online.