Spreading consumer awareness of Ultra HD TVs and...
Spreading consumer awareness of Ultra HD TVs and 4K content is the aim of the new “UK UHD Forum,” formed by the Digital TV Group, the British equivalent of the Advanced TV Systems Committee. The forum will be co-chaired by…
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Chris Johns, chief engineer at BSkyB, and Andy Quested, head of technology at the BBC. Both have spearheaded their organizations’ moves into HD, 3D and now Ultra HD. Future TV displays not only will have increased resolution, like the 4K TVs on sale in the U.K., but also “will go much further, bringing a sense of exceptional immersion and depth through advances in colour, frame rate and dynamic range,” said the forum in a statement. “It is vital that the technology step-change demanded by Ultra HD be fully understood prior to any implementation of an ‘Ultra-HD Ready’ logo, to avoid the confusion still experienced by consumers to this day over ‘HD Ready.'"