Second-screen users want more than a standard guide...
Second-screen users want more than a standard guide to help them find content using Zeebox, said SNL Financial in a report released Wednesday (http://bit.ly/15y4mku). Zeebox works with Digitalsmiths’ Seamless Discovery video discovery platform to provide a wide range of recommendations…
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to users, said the report. Zeebox launched two new features on June 24, Recommended for You and Similar Shows, that deliver personal recommendations based on individual behavior and suggest content similar to shows that have been watched in the past. “You can probably think of a companion TV application or second-screen app as broadly falling into two use cases: one is program discovery and two is program enjoyment, enhancement and participation,” said Zeebox Chief Technology Officer Anthony Rose in the report. “And so you can see we use the TV guide, recommendations, a featuring system and nice program images to create a great discovery experience. But then once a user has clicked on a show, you now want to give them a synchronized, enhanced experience.” Zeebox is starting to focus on more time-shifted content with an update released on July 19 that synchronizes a user’s Twitter stream with time-shifted TV and TV show airings in different time zones, said the report. SNL Financial did not get any compensation from Zeebox for this report, an SNL spokeswoman said.