Nearly 70 percent of cable and broadband operators...
Nearly 70 percent of cable and broadband operators recognize new business opportunities presented with over-the-top (OTT) services, which outweighs the number of respondents who see competitive threats, said an Incognito Software survey released Wednesday (http://bit.ly/14WlvGF). Sixty-five respondents completed the survey…
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from around the world, with 40 percent of the respondents having between 10,001 and 1 million in subscribers. Nearly 82 percent of respondents have upgraded their network infrastructure to cope with increased subscriber usage and 75 percent of respondents who upgraded attributed this increase to streaming video sites, the survey found. The most popular strategies for managing OTT were fair usage policies (40 percent), bandwidth caps (34 percent) and proprietary OTT services (22 percent), the survey found. Incognito Software found international operators are more likely to view OTT as a threat, with 47 percent of respondents in Latin America concerned about bandwidth consumption, 40 percent of respondents in Europe, the Middle East and Africa concerned about losing content to OTT providers, and 50 percent of North America respondents using bandwidth caps as their primary means to manage OTT. “The widespread growth and popularity of OTT content across multiple devices is forcing cable operators to rethink their business models and how best to add value to their subscribers -- and the survey results show that there is no single answer when looking at operators of different sizes and across multiple geographies,” said Incognito Software CEO Stephane Bourque. Most respondents were cable broadband providers (81.5 percent), with a smaller number of telecom providers (13.9 percent).