PC users in China are shifting toward mobile...
PC users in China are shifting toward mobile terminals, and mobile video has become the most popular application of the mobile Internet, said PPLive (PPTV), a Chinese online TV service provider, in a report released Tuesday (http://prn.to/18PE3Lh). The PP Index,…
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a mobile video user analysis report, is based on PPTV’s massive mobile user data in association with Umeng, a Chinese mobile data analysis provider and developer service platform, said PPTV. PPTV’s mobile terminal has accumulated over 150 million installed users and 70 million monthly active users, said the company. The report found iPhone users are more flexible and fragmented in viewing relative to iPad users, and iPhone and iPad users also differed in terms of what they liked to watch on the TV Series channel in terms of TV series, highlights and previews. Through the database, Umeng is able to analyze the viewing habit of mobile video users and send the PP Index to over 10,000 advertisers as a basis for their consideration of mobile advertising on video sites.