The Interactive Advertising Bureau released the final version of its...
The Interactive Advertising Bureau released the final version of its Quality Assurance Guidelines 2.0 (QAG 2.0) compliance program to provide brand safety assurances to advertisers that their ads won’t appear next to inappropriate content, said IAB in a news release…
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Thursday (http://bit.ly/1675vjD). The revised guidelines respond to the industry’s increased reliance on automated processes and programmatic buying, “which has put at risk trust in the quality of a transaction,” said IAB. The QAG 2.0 deals with processes in compliance, mobile, transparency and display, video and programmatic auction mechanics (real-time bidding), said IAB. The new version of the guidelines increased information on how to obtain independent certification, how industry can comply with these revised guidelines and clarifications on complaints and non-compliance, said IAB. “This iteration of QAG has now broadened the framework to embrace a wide set of stakeholders in the digital advertising supply chain,” said Rob Rasko, an author of the original QAG. “This is part of a longer progression down a formidable path, which will ultimately allow us to more fully address some of the industry’s most contentious issues -- including piracy -- in the months to come."