The Digital Advertising Alliance released self-regulatory privacy guidelines...
The Digital Advertising Alliance released self-regulatory privacy guidelines for mobile platforms Wednesday (http://bit.ly/13b7Dlp). The guidelines include many of the same principles in DAA’s self-regulatory principles for online behavioral ads, and similarly emphasize that ad networks should notify consumers about online…
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behavioral ads, or cross-app advertising in the mobile space, and should allow consumers to opt out. The guidelines also require ad networks and app developers not only to notify users, but to also obtain “affirmative authorization” from users before collecting their geolocation information and address-book data. The DAA promised the new guidelines last month (CD June 6 p6). NTIA, which has been working with mobile privacy stakeholders to develop its own code of conduct for apps’ short-form privacy policies, is scheduled to hold its final meeting on that code Thursday (CD July 22 p14).