Google Search saw an increase in cost-per-click (CPCs)...
Google Search saw an increase in cost-per-click (CPCs) and impressions and a decrease in click-through rate between the first and second quarter of 2013, said a report from online marketing firm The Search Agency (http://bit.ly/1bM2Xde). The increase in CPCs --…
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what it costs an advertiser to get its ad clicked -- was consistent across computers, tablets and mobile devices, but tablets saw the highest increase at 26% between the first and second quarter, the release said. Across all search engines, impressions increased 20 percent and overall spending increased 9.7 percent quarter-to-quarter, the release said.