Customers of subscription streaming services are four times more...
Customers of subscription streaming services are four times more likely to watch TV shows than movies, said a GfK study released Thursday (http://bit.ly/15M3wik). GfK, Germany’s largest market research institute, got more than 500 subscribers of Netflix Watch Instantly, Amazon Instant…
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Video and Hulu Plus to recount their use of streaming video once a day for seven days. Of the 2,300 video segments mentioned, 81 percent were for TV shows and 19 percent for movies, the study found. In terms of total viewing time, TV dominated movies by two to one and the length of movies was offset by the number of TV programs used, said GfK. “We see that, contrary to broadcast TV’s ‘mass’ audience model, streaming services generate episodic, niche viewing -- more broad and unpredictable than even the 200 channels on your cable TV menu,” said David Tice, GfK senior vice president. “These services provide the control and multiplicity of choice that consumers crave, and the result is very individual behavior.”