A growing number of customers worldwide are using...
A growing number of customers worldwide are using smartphones in their purchasing processes, but the U.S. is far behind emerging markets like China and India in this trend, said a Havas Worldwide study Tuesday (http://prn.to/16GmoP2). With research partner Market Probe…
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International, the study surveyed 10,219 adults in 31 countries. The study said 16 percent of U.S. consumers have used a mobile device to shop, compared with 50 percent in China, 48 percent in Singapore and 42 percent in India. Globally, 43 percent of those surveyed used a smartphone to check for a better price or product reviews online while shopping in a store, said the study. Americans are less worried than consumers elsewhere about sharing sensitive information online or being the victim of fraud, with one in 10 worrying every time they place an order online, and one in 4 never or only rarely concerned about the security of their information when making purchases online. “Consumers are moving on from the last decade’s relatively simple and static model of digital commerce to the more complex and dynamic systems of m-shopping, using a mix of fixed and mobile devices,” said Matt Weiss, Havas Worldwide global chief marketing officer, in a statement: “This shift is most pronounced in Asia, where wider adoption of m-shopping is giving brands and developers great incentive to push through new mobile-centric services.”