The Interactive Advertising Bureau’s (IAB) Ad Operations Council and...
The Interactive Advertising Bureau’s (IAB) Ad Operations Council and Mobile Marketing Center of Excellence released the final version of their report on the challenges of leveraging the ad code, said IAB in a press release Monday (http://bit.ly/12Esygv). The report, “HTML5…
Sign up for a free preview to unlock the rest of this article
Timely, relevant coverage of court proceedings and agency rulings involving tariffs, classification, valuation, origin and antidumping and countervailing duties. Each day, Trade Law Daily subscribers receive a daily headline email, in-depth PDF edition and access to all relevant documents via our trade law source document library and website.
for Digital Advertising 1.0: Guidance for Ad Designers and Creative Technologists,” covers HTML5 ad display units, file and ad unit size, code and asset compression, in-banner video advertising and animation, efficient ad creative packaging and ad serve compatibility communication recommendations. The report responded to public comments from its first release in May that file size restrictions would restrict HTML5’s key benefits, and by removing the file guidance size, the report now recommends creative developers and technologists consult with their publisher and vendor partners on acceptable limits, said IAB. “HTML5 technology is being rapidly adopted in the marketplace, but the code comes with its own set of issues and impediments that need to be confronted,” said Steve Sullivan, IAB ad technology vice president. “This guidance helps break through those barriers, promoting a level of performance and functionality that not only improves the HTML5 experience for marketers, creative designers, publishers, and other industry stakeholders, but elevates the experience for consumers as well."