Media experts shared how they work to reach...
Media experts shared how they work to reach distinct audiences through minority-owned networks, YouTube and digital financiers, in a Minority Media and Telecom Council (MMTC) panel Wednesday. Magic Johnson’s Aspire, launched one year ago, was the first minority-owned network launched…
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by Comcast, and its platform is for the next generation of African Americans. “There is a story behind everything that we put on,” said Aspire General Manager Paul Butler. “We use celebrities to narrate our stories to put the content in context.” Sean Combs’ Revolt TV, launching in October, will be a 24/7 multiplatform, social media-driven network devoted to music, and artists will be able to interrupt programming to give messages to viewers. Issa Rae, producer, director and writer of The Mis-Adventures of Awkward Black Girl, said she used YouTube to get people to watch her show. People can make more money when they're affiliated with YouTube networks, depending on how many views they receive, Rae said. “We are looking for authentic music that will resonate for our audience,” said Revolt TV General Manager Karen Wishart. “We are selling ourselves as an audience aggregator, not a content aggregator.” Media companies with investors are more likely to be successful, said Francisco Montero, Fletcher Heald co-managing partner. “Companies become more profitable when people become interested in investing,” said William Crowder, lead adviser of Comcast Ventures Opportunity Fund. “We are looking for something that is going to grow quickly and have a major impact.”