Global mobile ad revenue grew 83 percent last year to $8.9...
Global mobile ad revenue grew 83 percent last year to $8.9 billion, said the Interactive Advertising Bureau (IAB) in a news release Tuesday (http://bit.ly/1864uff). It said the U.S. IAB Mobile Marketing Center of Excellence, IAB Europe and industry research firm…
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IHS found strong growth across mobile ads formats including 89 percent in search, 87 percent in display and 40 percent in messaging. The Asia-Pacific, North America and Western Europe regions dominated the global figure of $8.9 billion, said IAB. Growth last year was also strong, especially in North America at 111 percent and at 91 percent in Western Europe, said the IAB.