Revenue from pay TV reached $184 billion in...
Revenue from pay TV reached $184 billion in 2012, an increase of 28.5 percent from 2008, said a report released by Digital TV Research (http://www.digitaltvresearch.com/ugc/press/61.pdf). Although cable generated the most pay TV revenue in 2012, at $87 billion, the report…
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said the cable numbers show a plateau. “Cable revenues are flattening, and [direct-to-home] will overtake cable soon,” said Digital TV Research in a press release. IPTV revenue increased by almost $10 billion between 2008 and 2012, the report said, to $12 billion. There were 772 million pay TV households globally in 2012, up from 585 million in 2008, the report said. “Two thirds of the global additions” during this period came in the Asia Pacific region, which has the most pay TV households in the world at 433 million, the report said. The second highest ranking region, North America, has 112 million pay TV households, but only added 4 million households between 2008 and 2012 -- while the Asia Pacific region added 126 million, the report said. “Digital TV penetration of TV households climbed from 28.6 percent at end-2008 to 54.7 percent by end-2012” said the report. The percentages represent an increase of about 404 million homes, bringing the number of digital TV households to 786 million, the report said. At the end of 2012, there were 652 million analog TV households, the report said, down from 956 million at the end of 2008. Of the digital households added between 2008 and 2012, 83 million converted to digital terrestrial TV only, 151 million moved to digital cable, paid direct to home service accounted for 75 million, and pay IPTV provided 56 million, said the report.