Industry Turns to Patriotic Themes in Mid-Summer Holiday Promotions
The Fourth of July is yet another opportunity to promote consumer electronics deals, we found in a scan of e-commerce sites Wednesday. Skullcandy used the holiday theme in its “Celebrate Freedom” promotion, which offers free shipping with no minimum purchase requirement through its online store. Free shipping applied to a pair of $14.95 earbuds as well as the $349.95 New York Yankees Mix Master DJ headphones with microphone, the highest priced phones on the site.
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World Wide Stereo chose “Let Freedom Rock” as the tagline for its holiday sale that includes 55 percent off Klipsch headphones along with free shipping. World Wide chopped $20 off the list price of the Klipsch Image S3 noise-isolating earphones, bringing them to $29.99, and $50 off the Image One Bluetooth on-ear headphones, shaving them to $199.
Best Buy themed its Independence Day promotion as a “sparkling” four-day sales event highlighted by $30-50 discounts on select Samsung Galaxy tablets. It’s also featuring 25 percent or more off HDTVs, including its homegrown Insignia brand. Shoppers can snare a 19-inch Insignia 720p LED-lit TV for $99 and a similarly configured 32-inch model for $199. LG offers some of the best deals among top-tier brands, lopping $100 off the 32-inch LED-lit 1080p 32LN5300, bringing it to $299, and $430 off the 50-inch 50LN5700, knocking it down to $749.
Plasma TVs continue to represent the best TV deals around. Club Panasonic is holding a “Red, White & Wow” sale with discounts of $300 and free shipping on its flagship Smart Viera VT60 plasma TVs, bringing the 65-inch model to $3,299, the 60-inch model to $2,699 and the 55-inch model to $2,299. Best Buy’s Independence Day sale featured an LG 60-inch 60PN5300 plasma TV for $749 with free shipping. Price comparison site Pricegrabber listed the same plasma model at $820 at P.C. Richard & Son plus $59 shipping and at Dell.com for $849 with free shipping. At hhgregg’s Fourth of July sale, the LG 50-inch 50PA6500 plasma TV is selling for $649, a $250 discount, it said.
Elsewhere at hhgregg’s holiday sale, the LG 39LN5300 39-inch LED-lit TV was cut by $130 to $349, a Samsung Galaxy Note 10-inch 16 GB tablet was shaved by $50 to $499 and a 15-inch HP laptop, with AMD processor, was cut by $120 to $349, we found.
Abt Electronics and Samsung are sweetening the pot for a 46-inch LED-lit 3D TV with a free soundbar in a Fourth of July bundle deal. The UN46F7500AFXZA TV, with a suggested retail price of $2,149, was selling for $1,697 Wednesday, including a $200 instant rebate that ends July 13. The bundle -- including a free 2.1-channel soundbar/subwoofer system with a retail value of $247 -- is available through July 6, according to the deal.