Preston Padden, president of The Expanding Opportunities For...
Preston Padden, president of The Expanding Opportunities For Broadcasters Coalition, questioned T-Mobile’s “Dynamic Market Rule” proposal, which T-Mobile said is designed to guarantee broad participation in the auction and that the auction meet all its revenue goals (CD June 25…
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p1). “It seems perverse to label as a ‘Market Rule’ a proposal that restricts some bidders to favor others,” Padden said in an email Tuesday. “Also, since T-Mobile proposes to loosen bidder restrictions when necessary to meet revenue targets, they concede that bidder restrictions reduce auction revenues."