The Parents Television Council asked Best Buy to...
The Parents Television Council asked Best Buy to stop sponsoring violent TV shows, at the company’s shareholder meeting, a PTC press release said Thursday. “Independent studies at great universities like Ohio State and Michigan confirm that viewers are 67 percent…
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less likely to remember the name of an advertiser when a program is laden with violence or sex, even if viewers enjoy the show,” said PTC Chief Development Officer Michael Neils in the release. Neils criticized the company for sponsoring the shows American Horror Story, The Following, and Hannibal. “The question is whether it is good for this company to associate itself regularly with this kind of content,” Neils said in the release. Best Buy did not comment.