Content on screens other than TVs was a...
Content on screens other than TVs was a big theme of the Cable Show that ended Wednesday, said two attendees with different takes on what that meant. NCTA’s annual conference pointed up that the TV Everywhere initiative of operators and…
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programmers, letting cable subscribers see channels on various devices (CD June 11 p10), “is a ‘process,’ not a product,” wrote Wachovia analyst Marci Ryvicker to investors Wednesday night. “Many in the industry criticize the pace of TV Everywhere.” It “continues to face a number of obstacles -- namely content rights (though this was stressed less than prior years); authentication/ease of use; and measurement (the biggest issue is the number of devices being used),” Ryvicker wrote. Vice President-Research Scott Wallsten of the Technology Policy Institute had another take, based on categories of exhibitors. “From 2010-2013 cable programming increased in representation more than any other category. Multi-screen content saw the second-largest increase, followed by mobile apps, new technology, and cloud services,” wrote the economist on TPI’s blog and in an email the institute sent Thursday (http://bit.ly/12JpeaD). “Telecommunications services and equipment has seen the biggest decrease in representation since 2010.” Exhibitors have declined 27 percent to 251 during the period, wrote Wallsten, citing NCTA’s website. Exhibitors at the show at the Washington Convention Center occupied approximately 120,000 square feet, an NCTA spokesman told us. He said the show had more than 12,000 attendees, similar to last year’s event in Boston.