Most TV viewing on mobile devices occurs in...
Most TV viewing on mobile devices occurs in the home, driven mainly by convenience, and not to avoid advertising, the Council for Research Excellence said in a study. The study, “TV Untethered,” examined how mobile media devices impact overall TV…
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viewing behavior, CRE said in a press release (http://bit.ly/10MbGb6). About 82 percent of participants said they viewed mobile content on a tablet and 64 percent viewed content on a smartphone, it said. The study was done by research firm Chadwick Martin Bailey and had about 6,000 participants, it said. Nearly 50 percent of participants cited “more convenient” as their top reason for viewing video on a mobile device, it said. “Only 5 percent cited ‘fewer ads.'” Content availability often drives device selection, it said.