Sony is still working to get distribution for...
Sony is still working to get distribution for its coming portable wireless server (PWS) in the “mass retail” channel before the device ships next month, Viviano Cantu, director-consumer media, said Wednesday. But Sony’s usual accounts in the specialty photo/camera channel…
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already agreed to carry the device, model WG-C10, he said. The mass retail channel includes retailers such as Best Buy and Target. The PWS was unveiled with little fanfare at CES early this year. At the time, Sony said it would ship a version of the device at $89.99. But the company will also field the device bundled with a 16-GB SD memory card at $99.99, Cantu said Wednesday. The device features no onboard memory, he said. The device gives consumers new options for storing and sharing content from mobile devices including smartphones, tablets and PCs, said Sony. The WG-C10 also serves as a battery charger and card reader/writer, giving users added control when managing data including photos, videos, music files and office documents, it said. The PWS can connect several devices at one time via Wi-Fi, allowing up to eight users to simultaneously share and play back different content on their mobile device, it said. One scenario where the device would come in handy is when a smartphone’s memory is full and the user can’t upload photos to Facebook from the camera, said Cantu. Via a wireless connection, users can transfer content to and from smartphones, tablets or PCs, and the PWS also lets users easily expand the storage capacity of their mobile device by using a memory card, said Sony. The PWS also functions as a back-up power source for mobile devices or cameras, said Sony. The device can be used for up to 10 hours of continuous operation on a full charge, said Cantu. It also becomes a Wi-Fi memory card reader/writer, which he said is a convenient option for smartphones or tablets that don’t have memory card slots, like iPhones and iPads. All controls are managed by a smartphone or tablet via the free PWS Manager app that’s available for download through Google Play or the Apple App Store, said Sony.