Seventy percent of media consumers said they “enhance...
Seventy percent of media consumers said they “enhance their entertainment experience by simultaneously using another device,” said an Edelman study, the results of which the PR firm released Wednesday (http://prn.to/ZtIYx7). Two-thirds of respondents said watching and sharing entertainment online has…
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increased their sense of global connection, it said. People were also more open to watching online videos from more distant locales than they were in 2012, it said. On social media, people are five times more likely to share a positive entertainment experience than a negative one, it said. The Global Entertainment Study, by the PR firm’s research affiliate Edelman Berland, was done last month among 6,500 consumers in eight countries.