BuzzFeed will expand its video operations and build...
BuzzFeed will expand its video operations and build a social video studio to create YouTube content, including a new “CNN BuzzFeed” YouTube channel, CNN said in a Tuesday release (http://bit.ly/16n6cYP). BuzzFeed intends to “bring a new generation of video content…
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to a BuzzFeed audience that lives on social media and mobile phones,” said BuzzFeed President Jon Steinberg. On its “CNN BuzzFeed channel,” BuzzFeed will use CNN footage to create “unique mash-up news videos tailored for the social web,” CNN said. Content will appear on CNN.com and on the YouTube channel. The two organizations will also collaborate on BuzzFeed-style list posts using CNN news gathering talent, it said. BuzzFeed plans to employ 30 people on its new video team.