ValueVision switched its brand name from ShopNBC to ShopHQ on...
ValueVision switched its brand name from ShopNBC to ShopHQ on TV, online, and on mobile and social platforms starting Wednesday, the consumer electronics retailer said in a news release (http://bit.ly/16bMRKd). It said there will be “a gradual transition to the…
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new brand and Internet URL to be completed over the balance of the fiscal year,” as the home-shopping cable channel and e-commerce company’s license to use ShopNBC expires Jan. 31.