Much of TiVo’s sales growth is now coming from...
Much of TiVo’s sales growth is now coming from distribution deals with cable operators, Tara Maitra, general manager-content and media sales, said at the Streaming Media East conference in New York Wednesday. She cited the deal that TiVo recently signed…
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with Atlantic Broadband to start offering its DVR to 250,000 subscribers across seven states in the U.S. (CD May 22 p20). TiVo now has deals with 10 U.S. cable operators and at least three outside the U.S., said Maitra. There is “so much content” available to consumers now, but they still don’t “necessarily have the best way to find it” all, she said. The “real challenge for companies” providing content across multiple platforms is the ability to offer a superior “user experience” and search functionality, she said. Many consumers are looking for a “one-stop shop” for content, said Meghann Erlhoul, vice president-analytics and research at online services company Trendrr. “Everything will be migrated to one screen” eventually, but whether consumers opt to make that one screen a tablet, a smart TV or some other device remains to be seen, she said. Time Inc. sees Facebook as a “viable place” for video content and it has used the social networking service for its video and plans to continue doing that, said J.R. McCabe, senior vice president-video. Time is looking at how to use Twitter to promote video also, but “I'm not sure” that users of that service want to use Twitter for long-form video, he said. Eighty-eight percent of tablet owners are watching video on a regular basis, said Rob Gelick, CBS Interactive Entertainment general manager-digital platforms, during an earlier keynote speech at the conference. Many tablet owners are using tablets to view long-form videos, he said. His company had been afraid of “cannibalization” of its content with mobile devices, but many young people are watching more TV now because they've accessed TV programs on mobile devices, he said. CBS has had the No. 1 network website for the past four years, and one way it’s been able to achieve that has been its enthusiastic use of digital platforms as companions for its TV shows including Hawaii Five-O and The Medium, he said. A recent episode of Hawaii Five-O allowed viewers to select one of three different endings in real-time and all those versions were also made available for them to view online after the show aired, he said. The most popular ending among the votes at CBS.com and on Twitter was selected to air live during the show. Page views on CBS.com soared 200 percent as a result of that initiative, he said.