More than two-thirds of U.S. Internet users will...
More than two-thirds of U.S. Internet users will tune into Internet radio this year, the digital audio advertising network TargetSpot said in a Tuesday release (http://bit.ly/1192LvR). Eighty-six percent of those consumers don’t pay an access fee, giving advertisers the opportunity…
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to reach millions of U.S. consumers, it said, saying 58 percent of listeners recalled having seen or heard an Internet radio ad within the last 30 days. Of those listeners, 44 percent responded to an ad, the company said. One retail company’s Internet radio campaign inspired 68 percent ad recall among a target demographic, and purchase consideration increased by more than 20 percent in its target category, it said. A local bank campaign, already with a pre-campaign awareness of 67 percent, increased awareness by 24 percent, boosting consideration of the bank, TargetSpot said.