ABC is entering the first-ever Nielsen trial to...
ABC is entering the first-ever Nielsen trial to measure ad campaigns in mobile apps (CD May 1 p15), it said in a Tuesday news release. The trial will work to expand Nielsen’s Online Campaign Ratings ad tracking measurement to include…
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ads within mobile apps, it said. “ABC will be able to measure audience demographics and understand the reach and frequency of online campaigns across ABC content on the web and in mobile apps” through the program, it said. The pilot program runs through the summer, ABC said.