The CBS affiliates’ board backed TVB’s findings that...
The CBS affiliates’ board backed TVB’s findings that local live plus same-day viewing is the most representative of the national live plus three-day commercial currency rating standard, called C3. Time-shifting is becoming more prevalent, “so it is our responsibility as…
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local broadcasters to make sure that the current local measurement of our primary screen is in line with how people consume TV,” said Chris Cornelius, board chair and Barrington Broadcasting chief operating officer. Local TV measurement “must be poised to progress as the national currency advances to capture C7 [seven-day commercial]and cross platform viewing,” he said in a press release. The affiliate boards of NBC and ABC previously endorsed the findings (CD April 30 p13).