Local broadcast TV viewers are 85 percent...
Local broadcast TV viewers are 85 percent more likely to post photos and videos than those who more comprehensively consume radio, broadcast and cable media, said a new study from the Television Bureau of Advertising (http://bit.ly/15VdIcU). Using Nielsen Media Research…
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and Kantar Media data, the study considered the “quantity and intensity” of social media behavior of 167 million Twitter and Facebook users related to relevant broadcast and cable TV, radio and newspaper media at the national and local level, TVB said. Local newspapers tend to generate more retweets, while radio and cable TV users tend to “like” content, it said. “Broadcast TV at the national and local level is still the dominant brand-builder in the media landscape, generating as much as [192 times] more brand fans within social media than advertisers in the same category who only purchased cable,” TVB said.