The 115.6 million TV homes in the U.S....
The 115.6 million TV homes in the U.S. is an increase of 1.2 percent from the 2012-2013 estimate, according to Nielsen’s 2014 Advance National TV Household Universe Estimate (UE) released Tuesday. Nielsen estimates that 294 million consumers ages 2 and…
Sign up for a free preview to unlock the rest of this article
Timely, relevant coverage of court proceedings and agency rulings involving tariffs, classification, valuation, origin and antidumping and countervailing duties. Each day, Trade Law Daily subscribers receive a daily headline email, in-depth PDF edition and access to all relevant documents via our trade law source document library and website.
older live in TV homes, up 1.6 percent from last year. The data are based on figures from the U.S. Census Bureau and auxiliary sources such as state governments and the U.S. Postal Service, which are used to arrive at Advance TV UEs in early May before the television industry’s upfronts, it said. Nielsen distributes final UEs before the start of each TV season, it said. “Despite slight shifts in population changes, the advance UEs are ‘largely stable’ and TV viewing remains ‘very strong,'” said Pat McDonough, senior vice president-Insights and Analysis, Nielsen. Nielsen expanded the definition of a TV household in February to include viewing from additional sites in current homes and new homes for the September TV season. According to Nielsen, the 2014 National UEs reflect: (1) real changes in population since last year; (2) updated TV penetration levels, differentially calculated for qualifying market break and age/sex demographic categories; and (3) the expansion of Nielsen’s current definition of a TV home to include homes that receive TV via broadband connection only.