British Sky Broadcasting is focusing on offering more...

were added, he said Thursday during a webcast. There has been growth across all product lines and it highlights the opportunity for future growth, “which has been transformed by our shift to a multi-product strategy,” he said. “We don’t just sell satellite TV and the breadth of our offer continues to grow,” he said. BSkyB will mainly focus on overall product sales instead of only TV customer net additions, Darroch said. It also will emphasize broadening products in its strategy, he said. BSkyB continued to attract more customers with direct-to-home service, “stand-alone home communications” and its over-the-top service, Now TV, he said. BSkyB plans to participate more broadly in the marketplace, which includes broadening distribution with over-the-top services and on mobile platforms, Darroch said. BSkyB also is extending its content window with on-demand services to compete more effectively in the DVD release window and it’s building its library content, he said. Different payment types will be available to meet different customer needs, he added. The opportunity for growth in pay-TV revenue and subs remains healthy, Darroch said. “We're seeing the market broaden out in the U.K. and more distribution opportunities to monetize our service,” he said. New services, like Sky Go Extra, are starting to land and provide additional revenue for the company, he said. The company connected 600,000 set-top boxes to reach 2.3 million homes by the end of the quarter, he said. There were about 4.5 million weekly downloads of on-demand content in Q3, “which is more than five times the level from a year ago.” Churn was higher at 10.8 percent, reflecting the pressure on some household budgets, he said. Darroch said Liberty Global’s $23 billion proposal to buy Virgin Media so far isn’t informing BSkyB’s strategy. It “doesn’t affect our strategic thinking or direction,” he said. “We'd hope to have a competitive but also productive relationship with them.”