The Digital Advertising Alliance (DAA) presented a draft...
The Digital Advertising Alliance (DAA) presented a draft framework meant to guide the World Wide Web Consortium (W3C) discussions next week on developing a Do Not Track (DNT) standard, that would require users to turn on the DNT functionality in…
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a browser’s settings panel; DNT would be off by default (http://bit.ly/15Xg0aK). W3C’s tracking protection group, which has been working for the past two years to craft a DNT standard, plans to meet May 6-8 in Sunnyvale, Calif. Consumer groups pushed Congress last week to create its own DNT standard amid perceptions that the industry-led effort was stalled (CD April 23 p10). The DAA framework suggests that third parties would promise to not collect data on browsers that have the DNT functionality enabled, but would still be allowed to collect data in those cases “for the narrow set of permitted uses,” DAA said Tuesday in the framework. A description of the DNT setting would be neutral, DAA said. It would inform users that turning DNT on “limits collection and use of web viewing data for certain advertising and other purposes” and that “some data may still be collected and used for certain purposes and a description of such purposes,” as well as note that if a user has voluntarily allowed a business to collect his information, activating the DNT setting won’t limit that collection, DAA said. DAA counsel Stu Ingis, who presented the draft framework during a conference call Monday, was not available for comment. Peter Swire, co-chair of the W3C tracking protection working group, said he plans to discuss his thoughts on the DAA framework Wednesday during the group’s regular conference call at noon EDT.