Nielsen will start a pilot this month to measure...
Nielsen will start a pilot this month to measure online audiences for TV content, the broadcast-TV ratings company said in a news release Tuesday (http://bit.ly/ZReOTH). It said Nielsen Digital Program Ratings has as participants A&E, ABC, AOL, CBS, the CW…
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broadcast-TV network, Discovery Communications, Fox, NBC and Univision. The test, to run through July, uses the same methods as the company’s ratings for “overnight metrics” for online ad campaigns, Nielsen said. It said the test will provide, for TV shows seen online, unique audience, stream counts and reach by age and gender.