The ABC Affiliate Board endorsed TVB’s findings that live...
The ABC Affiliate Board endorsed TVB’s findings that live plus same-day viewing data “most closely approximates” the national live plus three-day commercial (C3) currency rating standard, the board said in a news release Monday. “In this era of growing DVR…
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penetration, VOD usage and screen-shifted viewing, it is essential that our industry have the most reliable and accurate local viewing data,” said board Chairman David Boylan. NBC’s Affiliate Board made a similar endorsement last week (CD April 26 p19). “The ABC Affiliate Board firmly believes that our data providers must be prepared to capture all local viewing where and when it happens,” said Boylan.