Social messaging apps will cost carriers more than...
Social messaging apps will cost carriers more than $86 billion in 2020, research firm Ovum said Monday. That type of app will cost carriers $32.6 billion this year, Ovum said. The rise of social messaging has slowed SMS growth --…
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the SMS growth rate is forecast to be 8 percent over the course of 2013, down from a 14 percent growth rate in 2011, Ovum said. Mobile broadband revenue will form the “bulk” of carriers’ non-voice revenues after 2013 -- mobile broadband will make up 43 percent of non-voice revenues, while SMS will make up 40 percent, Ovum said. SMS revenue growth will plateau in 2015 in part because of the rise of social messaging, as well as the bundling of SMS with calling minutes and mobile broadband plans, Ovum said. The next two years will be “crucial” to the relationship between telcos and over-the-top (OTT) operators, said analyst Neha Dharia in a news release. The industry research firm expects telco-OTT partnerships will intensify over the course of 2013, Dharia said. WhatsApp has already formed a number of partnerships, including three in Hong Kong and one in India, while Facebook recently entered into a partnership with 18 global operators to allow free or discounted data access to its messaging platform, Ovum said (http://bit.ly/17tdI19).